The City of Niagara Falls' annual Santa Claus Parade winds through the downtown core on a mid-November afternoon, bringing out floats, marching bands, performers, and community groups before Santa's grand finale. The daytime timing makes it a family-friendly kickoff to the city's holiday calendar.
After the parade, celebrations continue at Centennial Square with seasonal activities. Held rain or shine, it is a free-to-watch municipal street event that pairs naturally with the nearby Winter Festival of Lights already glowing along the Parkway.