Clifton Hill and the streets just above it are where Niagara Falls packs in its souvenir shops, and prices tend to ease the farther you walk from the water. Whether you’re after a maple-leaf magnet, a Niagara Falls hoodie or an icewine gift set without paying top tourist prices, these discount souvenir shops are worth a look. Most sit within a short walk of Clifton Hill and the falls themselves.
1. Niagara Falls Gifts
One of the largest gift stores on Clifton Hill, this is a good first stop to size up prices. Expect the classics under one roof — keychains, magnets, mugs, shot glasses and Niagara Falls clothing — so you can compare before you commit.
2. Canada Trading Company
This shop sits at the top of Clifton Hill, and that spot away from the falls entrance is exactly why it earns a place on a discount list: the souvenir strip up here tends to undercut the stores closest to the water. Alongside the usual keepsakes you’ll find a broader range of Canadiana to take home.
3. Super Souvenirs
A dependable Clifton Hill stop for the full souvenir mix — postcards, plush toys, T-shirts and Niagara-branded odds and ends at everyday prices.
4. Souvenir Mart
Just around the top of the hill on Victoria Avenue, a short walk from the main attractions, Souvenir Mart stocks Niagara Falls souvenirs, Canadian gifts and travel keepsakes. Being a step off the busiest stretch tends to help the prices.
5. Bargain World
The name sets expectations, and it delivers. Steps from Clifton Hill, Bargain World leans into affordable novelty gifts and Canadian-themed merchandise — a solid bet if you need a pile of cheap, fun keepsakes for friends back home.
6. Great Canadian Gifts
Down by the falls, Great Canadian Gifts trades up in quality, focusing on authentic Canadian-made products. It’s the place to look for artisan treats such as icewine-infused goods and maple selections if you’d rather bring home something local than another fridge magnet.
Where the real discounts are
The cheapest souvenirs usually aren’t right at the bottom of the hill. Walk up to the top and turn onto Victoria Avenue — that run of discount shops is the budget end of the market. Prices for small items like magnets and keychains are broadly similar from store to store, so compare a couple before buying in bulk, and ask whether a retailer honours a VIP Visitor Card, which can shave roughly 10 to 25% off at participating stores. If you’d rather browse boutiques than souvenir racks, nearby Niagara-on-the-Lake has a walkable shopping district worth the short trip.